Why Do Fashion Brands Think Women Don't Need Deep Pockets?
It's a question that has plagued women for decades: why do fashion brands insist on designing clothes with pockets so small they can barely fit a stick of gum, let alone our keys, phones, and wallets? As the owner of Needful Things, a women's clothing store that prides itself on functional fashion, I've heard this complaint more times than I can count.
The Myth of the Purse
The common refrain from fashion designers is that women don't need pockets because we have purses. But let's be real - a purse is not a substitute for proper pockets. Purses are great for certain things, but they're not a one-size-fits-all solution. What about when we're running errands and don't want to lug around a bulky bag? Or when we're at the gym and need a place to stash our stuff? Pockets are a necessity, not an optional extra.
The Rise of the Athleisure Trend
One area where the lack of pockets is particularly egregious is in athleisure wear. As more and more women embrace the comfort and versatility of leggings, yoga pants, and other athletic-inspired clothing, you'd think brands would recognize the need for functional pockets. But nope - all too often, these garments are designed with tiny, useless pockets that can barely hold a car key, let alone a phone or wallet.
The Patriarchal Origins of Pocketless Fashion
So why do fashion brands continue to skimp on pockets? The answer, it seems, lies in the patriarchal origins of the fashion industry. For centuries, women's clothing was designed not for function, but for form - to accentuate the female figure and conform to societal expectations of femininity. Pockets were seen as unfeminine and practical, and were often relegated to men's clothing.
The Pocket Rebellion
But women are tired of being treated like delicate flowers who don't need to carry around their own belongings. We're rising up and demanding pockets - big, deep, functional pockets that can actually hold our stuff. And brands that refuse to listen are facing the consequences.
The Future of Pockets
As the pocket rebellion gains momentum, I believe we'll see a shift in the fashion industry. Brands that embrace functional, pocketed designs will thrive, while those that continue to ignore the needs of their customers will be left behind. After all, what's the point of a beautiful outfit if you can't even carry your phone with you?
So let's keep the pressure on, ladies. Let's demand pockets that are as practical as they are stylish. Because in the end, we're not just buying clothes - we're buying the freedom to live our lives on our own terms.
